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Jura Z10 Automatic Coffee Machine - Aluminum White

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The new Z10 is a masterpiece of Swiss engineering, doubling the range of speciality coffees.  At the touch of a button, it prepares the full spectrum of hot drinks from intense espresso to on-trend flat white. 

In addition, the Z10 offers a world first: A whole new dimension in the enjoyment of coffee with the introduction of cold brew specialities.  The P.R.G. - Product Recognising Grinder recognises the chosen speciality and instantly and precisely adjusts the fineness of grind accordingly.  JURA has pioneered  the Cold Extraction Process - a quite literally refreshing top innovation.  In this process, cold water is slowly pulsed through the freshly ground coffee under high pressure, resulting in a completely  new way of experiencing coffee - refreshing, energising and with a wonderfully balanced aroma.  These are genuine cold brew specialities not hot-brewed coffee which has been chilled.  Z10’ extraction process takes place with cold water, pulsed at high pressure, and more coarsely ground coffee.  The fruity aromas of the coffee can be fully enjoyed without being overwhelmed by bitters.  

This premium coffee machine features a double-speed 4.3” touch display and the Blue Crystal Rotary Switch.  With its Speciality Selection menu and artificial intelligence, it’s exceptionally easy and intuitive to use.  Having a sculptural design, the convex-concave front panel is proof of attention to delta and absolute manufacturing precision.  To ensure the optimum grind for each speciality, JURA developed the Product Recognising Grinder (P.R.G.).  The electronically controlled high-performance grinder adjusts in a fraction of a second to the predefined consistency of grind - much more quickly and frequently than could be done manually.  The spectrum ranges from very fine for short classics to very coarse for long specialities.  The adjustment takes place automatically every time a beverage is prepared and can also be individually selected before each preparation with the Aroma Selection feature.

The brewing unit is the most important part of any automatic coffee machine and the Z10’s is the eighth-generation.  With its unique 3D brewing technology, it allows the water to flow evenly through the ground coffee at multiple levels, making the most of the aroma, in hot specialties and with cold brewing.

And finally, JURA always strives to achieve a design that people will be proud to own and look fresh and modern after many years.  Durable, high-quality materials and maximum engineering precision guarantee both culinary and aesthetic excellence for the lifetime of the machine.  The water tank with an elegant wave design and the harmonious filter casing are just two examples of the attention paid to small details.  When you touch the Z10, you sense what tru worth means to JURA.


  • P.R.G. Product Recognising Grinder, electronically controlled high-performance grinder
  • A touch of a button prepares the full spectrum of hot drinks from espresso to flat whites.
  • A world first:  Genuine cold brew specialties
  • Eighth generation brewing unit with unique 3D brewing technology
  • Lasting elegance